Clarity and

Courage for

whats next

LET’S GET TO WORK ➺

A woman with blonde hair and tattoos on her arm is sitting on a chair, holding a cup of coffee with foam art. She is wearing a black shirt, ripped jeans, and bracelets. There is an empty cup with a spoon on a small wooden table nearby.

Miriam launched a micro-church

✦

Chris & Elin started a house church network

✦

Matt navigated a career shift

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Jordan leveled up his real estate business

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Alex Launched a youth focused community kitchen

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Miriam launched a micro-church ✦ Chris & Elin started a house church network ✦ Matt navigated a career shift ✦ Jordan leveled up his real estate business ✦ Alex Launched a youth focused community kitchen ✦

Trusted Coaching

Learn more

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Leading something new or navigating change is exciting—but also overwhelming. Whether you’re starting a new venture, making a big transition, or trying to move a vision forward, it can feel like you’re stuck in the fog. That’s where I come in. I’m a coach who helps leaders find clarity, build momentum, and make confident decisions when things feel uncertain or complex.

I get it—I’ve been there. As a leader and entrepreneur, I know what it’s like to carry something new without a clear roadmap. I’m not here to give you all the answers, but to walk with you, ask the right questions, and help you uncover the path that fits your values, your vision, and your next move.

“In a season of questions and possibilities, coaching with JD has been deeply grounding and empowering! He brings clarity to complexity. His questions cut to the heart of the matter. I leave every conversation feeling encouraged and capable of taking the next step.”

Miriam Knight | Pastor & Parenting Coach

Smiling woman with long brown hair, wearing a green jacket over a light blue shirt and earrings, outdoors with blurred background. Miriam Knight

“JD has been instrumental in helping me better understand and move towards my goals. He’s a great listener, and his feedback and advice are always insightful. I always find that he really understands and, more importantly, genuinely cares.”

Alex Song | Food Entrepreneur | Good in the Hood Kitchen

Two smiling people, a woman and a man, posing inside a restaurant with a yellow wall background. Both are making peace signs with their fingers. The woman is wearing a pink headband and an apron, and the man is wearing a yellow bucket hat. Alex Song

“At a critical point in my church’s journey, JD listened well and helped me identify practical next steps to move us forward.”

Matt Ness | Spiritual Director & Pastor | One Church

A man with glasses and a beard wearing a blue shirt, standing against a concrete wall.

“JD's coaching has been invaluable. He listens actively, asks profound questions, and synthesizes our time into meaningful reflections and next steps. I would highly recommend working with JD!”

Elin Aldrich | Pastor | Garden City Church

A woman with shoulder-length blonde hair, wearing glasses, a nose ring, a gray plaid button-up shirt, and a white T-shirt, smiling in front of green plants.

JD Larson, owner of New City Coaching, speaking to a crowd.

MEET

JD

I’m JD Larson—a coach, pastor, and entrepreneur who’s spent the last 15+ years helping leaders navigate change, lead with purpose, and bring new ideas to life. I’ve helped plant churches, launch organizations, and guide teams through growth and transition. I’ve also built ventures in the outdoor industry as the founder of HUNTXP.com and in real estate as an investor and property manager. I’m certified through the COACH Model® and bring a grounded, action-oriented approach to every conversation. My joy and passion are seeing God’s good dreams for His world come true through leaders like you. Whether you’re leading a team, launching something new, or figuring out what’s next, I’m here to help you move forward with clarity and courage.

LET’S GET TO WORK ➺

“My joy and passion are seeing God’s good dreams for His world come true through leaders like you.”

— J.D.

WHy Coaching?

89%

said “coaching advanced my career” - The Times Study

NEW!

Coaching isn’t just a nice-to-have—it’s proven to accelerate careers. In fact, research from the Institute for Employment Studies found that 89% of leaders reported coaching as effective in advancing their career progression. If you’re ready to experience that kind of growth, get on JD’s waitlist today.

Get Started

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3,2,1… GO

Custom plans are available, but typically I work in the 3, 2, 1 plan3

3 Months

We will identify where you are going, what project, shift, obstacle you want to conquer and we will set a target to get there together in the next three months. If your dream demands more, we can/will flex as you desire.

Every 2 weeks

Connecting every two weeks is generally the best cadence. This gives you enough time to meaningfully implement our insights, and yet keeps the energy flowing on the project.

1 hour

Our time will be locked in on unearthing what its going to take to get you where you know you need to go, and creating an achievable and energizing plan to get there. Our time will mostly be full of my reflecting listening. I have wisdom to share, but I don’t plan on doing all the talking, I plan on you doing the most - because remember - the gold you need for what’s next is not always “out there” its more often “in you” We just need to tease it out and ride that lightning!

So what does coaching look like?

GET STARTED ➺

What you need for what's next is probably not "out there" but "In you." Let's unearth it, ignite it, and ride that lightning together!

✦

What you need for what's next is probably not "out there" but "In you." Let's unearth it, ignite it, and ride that lightning together! ✦

“JD's coaching has been invaluable. He He listens actively, asks profound questions, and synthesizes our time into meaningful reflections and next steps. I would highly recommend working with JD!

Elin Aldrich | Pastor | Garden City Church

A woman with shoulder-length blonde hair, glasses, and a nose ring smiling at the camera, standing in front of large green plants indoors.

Invest in your leadership:

CHOOSE A PLAN

Limited-time Introductory Pricing

6 session investment

$565

Payment options:

One-time investment of $565

—or—

$98/session, billed monthly

Who this is for

This option is ideal for leaders facing a specific challenge, decision, or season that requires focused, just-in-time support.

What’s included

Six 55-minute coaching sessions with J.D.

Practical tools and frameworks developed through years of leadership, ministry, and organizational work

Space to clarify direction, reduce overwhelm, and take concrete next steps

What you’re investing in

Clarity, momentum, and support when it matters most — without committing to a long-term engagement.

Begin your investment

Schedule a free exploration call

Best

Value

12 session investment

$1,080